The portion-size effect (PSE) refers to the notion that food intake is influenced by the amount of food served. In the most general sense, larger portions lead to greater intake, and it has been estimated that a doubling of portion size results in a 35% increase in intake. Moreover, the idea that “mindfulness” can aid in overcoming the PSE has been shown to be false. Although there is substantial evidence that the PSE exists, little has been discussed regarding why it occurs. As such, Peter Herman and colleagues from the University of Toronto, Canada set out to tackle the “mechanism” issue head-on.

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